SET selects sunglasses we actually want to wear.
Good shapes. Good materials. Nothing else.
We don't run a warehouse of sunglasses nobody's chosen. SET works in small collections, released in limited SETs — five styles at a time, not fifty. No enormous catalogue. No unnecessary complexity. Just the ones worth having.
Every SET is released as a pre-order. We order to match demand, so nothing sits on a shelf waiting for someone.
Based in Cape Town.